Our Roots

From small innovative beginnings in the Fry Family’s kitchen, Fry’s has become an international success. In an effort to seek vegetarian varieties Wally and Debbie Fry, both committed vegetarians, began making protein alternatives or meat analogues for their own consumption.

In 1992, just one year later, these ideas formed the canvas for innovative discovery which led to the establishment of Fry Group Foods. Fry Group Foods is still owned and run, passionately, by the Fry Family and has grown in product and stature to where it is today.

We are a family business that believes in the work we do and therefore work with complete passion. We also produce Frys in a dedicated meat free factory and carry endorsements from the highest authorities of vegetarianism in the world. Our success also lies in the taste and texture of Fry’s which is unique in the world. Our products are also NON GM and our raw materials are identity preserved from farm to manufacturing warehouse.

“Our Vision is to become the brand leader of vegetarian meat alternatives worldwide.

Our passion and commitment to absolute quality and true ethics of vegetarianism will ensure that the needs of our consumers are met and exceeded. This success requires the highest standards of behaviour towards everyone we work with, the lives that we touch, and the environment on which we have an impact. Fry’s aims to add vitality to life and to meet everyday needs for nutrition with a brand that will help people feel good and get more out of life.”

“Good food, Great taste…Naturally!”