Small Fry makes it BIG
Without any experience and no knowledge of the industry, Wally and Debbie Fry – winners of the emerging entrepreneur category at the 2010 Ernst & Young World Entrepreneur awards – cornered an international market with Fry’s Vegetarian, the home-grown brand that makes a vegan and vegetarian range of meat-alternative products. Their edge? Passion, the ability to learn quickly – and hard, hard work. Here’s the story of the builder who turned vegetarian and grew a food empire.
To read the full article, Entrepreneur Magazine August 2011
